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The single source of truth that drives decision quality, operational efficiency, and compliance.
TL;DR: A golden record is the authoritative, single‑source version of your most valuable data (customers, products, suppliers). Establishing one is not just a technical exercise, it is the only way to de-risk compliance and unlock genuine business insight.
A golden record is a single, well-defined version of a data entity within an organizational ecosystem. It sits at the heart of Master Data Management (MDM), reconciling duplicate records scattered across your CRM, ERP (like IFS Cloud), and legacy systems until one trusted profile remains.
"A golden record provides the complete 360‑degree view of an entity — nothing missing, nothing duplicated, always current."
The workflow transforms raw noise into strategic assets through five distinct stages:
| Challenge | The Counter-Move |
|---|---|
| Poor Source Quality | Automate validation and enforce standards before data hits the hub. |
| Conflicting Records | Invest in robust matching algorithms and clear survivorship rules. |
| Integration Complexity | Use an MDM platform or Data Fabric to abstract source-system quirks. |
| Governance Fatigue | Assign data stewards and make KPIs (e.g., % duplicates) visible to execs. |
40%
of enterprise data is "bad or unusable."
HFS Research finds this drains 25-35% of potential operational value.
Merging marketing and support data. Result: 19% lift in first-call resolution.
Unifying engineering and sales specs. Result: New products launch in weeks, not months.
Aggregating finance and legal data to simplify risk reporting.
Sources: Dun & Bradstreet, HFS Research, TechTarget.